The first, and probably the most influential for many people, is the budget. How much you have available to spend will determine the range of features available to you. If you only have one thousand budgeted, then you will end up with a budget treadmill or none at all. Simple economics will tell you that the cool features you wish to have aren't free and the sooner you come to terms with what you can afford, the better your eventual buying decision.
The next thing to consider is your level of activity on the treadmill. Will it be for walking, light jogging, sprinting or marathon running? There are major differences in the build of the machines and light users will need a much less powerful treadmill than someone who will use it for sprinting and a different still from a marathon runner.
Some people are already familiar with using a treadmill and know what features to expect. To these people, particular features are requirements not options. Almost every treadmill comes with some level of training programs built into it and contain different types of workouts. If you already did your homework and know what features are available in particular brands and models, you are less likely to get sold on something that no one in the history of treadmill runners ever use.
You don't have to buy immediately and most people find it easier not to talk to the same salesperson a second time, especially if you felt uncomfortably pressured with the first salesperson. You can look at many different models with different individual options. Compile the options you would like to take home.
The final consideration is the consistency of use. How heavily will the treadmill be used? A heavy user is someone who will run almost daily or multiple users sharing one machine so that it is used every day. We don't want an entry model breaking down after a couple months because it wasn't designed to be used twice a day.
One final point to make is the warranty of the treadmill. New treadmills will always come with some type of warranty even if it is a 90-day shrimp of a warranty. High-end models will usually come with better deals but sometimes it is economical to buy a budget treadmill, if that is all you need, and pay extra for an extension warranty.
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