As a backgrounder, Acai Roots is company processing and distributing acai products. While they have offices both in the United States and South America, the founders of Acai Roots are Brazilians who have grown up on acai. They source their fresh acai from the Para region in northern Brazil and pride themselves in coming up with only pure acai products.
The Product
Obviously, you are primarily concerned with what you are paying for; the acai berry supplement. The products that Acai Roots delivers are pure acai berry products. The first thing that makes a product pure is the way it is harvested. Acai Roots uses only wild-harvested acai berries. They never use berries grown on farms or through agricultural means. Because of this, you are ensured a natural and organic product that doesn't contain the unwanted chemicals found in other products. The healthy properties of the berry are measured in natural acai samples, so why would you want to take anything else?
But the harvesting is only half of the process. The manufacturing process is where many companies get greedy and spoil a good product. It is well-known that the only way to lock in the nutrients of the acai berry and still preserve it for shipping is to freeze-dry it. The acai berry does not ship very well. It spoils within about 24 hours of being harvested. Because of this, many people in the United States will never have a fresh acai berry. But a freeze-dried product can contain as much as 50 times the level of antioxidants as a spray-dried product. Spray-drying is the use of heat to remove the liquid from the berry followed by a spraying of maltodextrin on the product. Not only will the supplement lose nutrients, but the product now contains a chemical which is processed as a fatty sugar by the body. Acai Roots promises never to use spray-dried products.
Acai Roots Business Practices
It is not unusual to find a company that sells good products but turns you off with its questionable business practices. In fact, if you've already made some readings on the acai supplements industry, you would know that scams are a dime a dozen. Some ride on the alleged endorsements of celebrities like Oprah, or famous doctors like Dr. Oz. Other companies promote their brand by touting acai as the key to quick weight loss. While acai may aid in weight loss, it is no miracle worker. The fact that Acai Roots doesn't make this hype just to get people's attention is proof that this company is a decent one. No promises, no hype, just high-quality acai products.
Not only does Acai Roots let their products speak for themselves, they also have a wide array of products to choose from. You can get the standard capsule, but you also have a choice of smoothies and frozen pulp. Regardless of which product you choose, Acai Roots backs it completely.
The Company's Impact
Now that we've established that Acai Roots has superior products and sound business practices, let's see how this company also gives back to the environment and to the locals that they employ as workers. Most businesses are only concerned of the profit that they will get, but the founders of Acai Roots are also involved in activities that promote social responsibility. They get many of the natives in the Amazon rainforests as berry-pickers so that they won't need to cut down trees for a living. Not only does this gesture protect the environment, it also gives the people a sustained source of income. Acai Roots also has projects that give a hand to the poorest in Brazil.
Acai Roots is not your average company in any way. They offer a superior product while maintaining an affordable price. They also run their business to satisfy the customer and get returning business. And by giving back to the local workers in Brazil, they show how responsible they are. Responsibility to the workers is a rare virtue among most companies. And Acai Roots manages to display a moral understanding while still producing a high quality line of acai supplements.
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