Jared Fogle worked his way through college by working at an adult book store. He sat for long hours in a class room, then went to work and sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Needless to say his weight and health situation had become dangerous to his health. Jared desperately needed to find a way to lose weight.
None of the diets he tried worked he couldn't stick to them. One day he noticed a Subway sandwich store about a mile and a half from his apartment. Without knowing it he was inventing the Subway diet. He immediately stopped eating breakfast while walking the 1 miles to Subway for lunch and dinner a sandwich, baked chips and a diet soda. His caloric intake plummeted from about 10,000 calories each day to only 900, with 6 miles of walking added for good measure. The result of Jared's personal Subway diet was a loss of 245 pounds in only a year.
How did this Subway diet become a national ad campaign for the Subway chain? One day Jared bumped into a buddy who was a reporter for the school paper. He didn't recognize Jared at first, and when he heard the weight loss story decided to write an article about it. Someone at Men's Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work.
When a Chicago Subway owner read the story he contacted his advertising agency about making it into an ad. When the Chicago guys tried to get funding from the national advertising agency for a campaign, they were told it would bomb, so they funded it themselves for a local run in Chicago.
Soon the Subway diet was a success. It was a natural for Chicago based Oprah to feature Jared and his Subway diet on her popular national show. Subway's national ad people contacted the Chicago ad people about airing the ad nationally.
The Subway diet has worked for a lot of people. But keep in mind that Jared's extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. His plan of cutting calories and adding exercise are well known facts that lead to weight loss and a healthy life style.
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